Product Marketing Newsletter
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Building Effective Go-to-Market Strategies
Learn how product marketers build effective go-to-market strategies through product-market fit, ICP development, portfolio expansion, and open-source growth models. Explore practical frameworks for driving sustainable business growth.
Have a product marketing story to share? Learn how to contribute here.
How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth
B2B SaaS companies are spending more to generate less growth, yet a new generation of AI-native companies is achieving dramatically different results.
In this article, Andrew Hatfield explores the three pillars of predictable SaaS growth: compelling narrative design, proprietary data leverage, and modern AI-enabled go-to-market systems, with practical examples from companies that transformed growth performance through systematic GTM change.
Read nowGo-to-Market Strategy for Open Source Products
Open source products don’t follow the same playbook as traditional commercial software, and that makes go-to-market strategy a unique challenge. Companies can’t always see who is using their product, revenue conversion paths are harder to trace, and community trust becomes just as important as product features.
In this article, Aleksandra Mitroshkina breaks down why community is at the heart of open source growth and how product marketers can bridge the gap between free adoption and paid offerings. If you’re working on or curious about GTM for open source, this is a practical guide full of insights on building community, driving adoption, and turning engagement into sustainable business growth.
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