Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
AI and the Future of Product Marketing
Explore how AI is reshaping product management and product marketing. Learn how to build AI-powered workflows, create value propositions with custom GPTs, integrate AI into marketing strategies, and adapt to evolving product and marketing roles.
Have a product marketing story to share? Learn how to contribute here.
The Impact of Agentic AI on Product Management
"Don’t wait. Start using AI now. AI is not gonna take your job away. It’s gonna fundamentally change the way you work. You don’t wanna be that person leaning back."
Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how Agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. Read the highlights from the conversation or listen to the full interview.
Read nowWrite Value Propositions That Actually Convert with ChatGPT
In this practical and strategic piece, Mustafa Kapadia guides product marketers through how to set up a custom GPT agent in ChatGPT that can generate high-quality value propositions with clarity and speed (without needing to code or hire a prompt engineer). He walks step-by step through tool configuration, from naming the agent and writing the instructions to defining conversation starters and tuning background context. The article also includes an example workflow with actual input and output, as well as a link to a ready-to-use “Value Proposition GPT” template.
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