Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Mastering AI in Product Marketing
AI is becoming part of the product marketer's everyday toolkit. This issue explores practical applications of AI, from building launch plans and AI agents to improving messaging, developer marketing, and go-to-market execution.
Have a product marketing story to share? Learn how to contribute here.
How I Use Claude To Build Launch Plans From Chaos
The role of product marketing is evolving faster than ever. What once depended on scattered notes, endless spreadsheets, and gut instinct is now being reshaped by AI. In this article, Prashant Sridharan, Head of Product Marketing, shares how he uses Claude Code to move faster while also thinking deeper — synthesizing messy inputs into launch plans that reflect reality. This is more than automation; it’s a new operating system for marketing.
What makes this piece compelling is that it’s not theory, but a real‑world example of how AI can be implemented directly into product marketing workflows.
Read nowBuilding Trust to Win in Developer Marketing
Prashant Sridharan joins us to share insights on building trust and winning with developer marketing. We cover what makes developer audiences unique, why PLG beats “request a demo” for technical buyers, and how positioning as the ringleader aligns product, DevRel, and marketing. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.
Listen nowWORK WITH US
Podcast
PMM Hive Reading List
