Product marketing courses for all. The top-notch positioning course, Positioning for Advantage, is available now. Blended online and live. Places are limited. First come first served.
This positioning course teaches Positioning for Advantage, which is a positioning and messaging framework for B2B technology companies, especially those in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.