Product Release Checklist Go-to-Team Kit is a template for organizing the launch of new products or features following the Go to Team Before Go to Market: How to get your teams ready for product releases by PMM Hive member Anita Raj.

One of the most common mistakes that product marketers make and maybe you have made too is not prepping your customer-facing teams about the new offering. It is important for you to plan an internal release before an actual market release.

The last thing you want is for them to get lost in a sea of information. Here’s a ready format that can serve as a guide for what kind of content you need for each zone for every one of your product releases.

For a complete explanation, see Go to Team Before Go to Market: How to get your teams ready for product releases.