PMM Hive Essentials

A Deceptively Simple Checklist To Help With Something Really Hard

Building a great story

About

Coming up with a compelling story is hard. And creating a great deck can be so intimidating. 

So, you take a look at some best practices out there. First website, framework #1. Second website, frameworks #2 and #3. 5 minutes in, and you’re already overwhelmed. There’s too many frameworks. You don’t know where to start.

But hey – it does not have to be complex.

Building a great story is already a complex task. So you don’t need to throw some extra-complexity in there.

Here’s a simple checklist for you to build a kick-a$$ deck and story. 

It’s deceptively simple. But it will force you to spend more time actually thinking and strategizing – by answering these 4 fundamental questions:

WHO | WHEN | WHAT | HOW

For more information see A Deceptively Simple Checklist To Help With Something Really Hard by Julien Sauvage.

As an example, check out the sales deck Julien and the product marketing team at Clari created.

Download

Checklist: How to Build A Killer Story

A pdf document to help you get started on building a sales deck. 1 page.