Making an Impact Fast as a New Product Marketing Hire
Editor’s note: Starting your first Product Marketing Manager role can feel overwhelming. Every company defines product marketing differently,…
READ THIS FIRST: A Product Marketer’s Guide to Analyst Relations
Many product marketers, particularly in smaller startups, may suddenly find themselves owning Analyst Relations (AR) at some point…
Effective Homepage Messaging Strategy for Startups
Crafting an effective homepage message is both an art and a science, requiring a deep understanding of your…
Market Research: Shaping Product Development and Marketing Strategies
In the rapidly evolving landscape of business, market research serves as an indispensable tool for informed decision-making and…
How to Break Into Product Marketing: 10 Expert Opinions
Six months ago, I heard about product marketing from a friend. This was surprising because I had been…
Identifying your Ideal Customer Profile: Quantitative and Qualitative Approaches to ICP
To be a successful Product Marketing Manager (PMM), putting in the time to understand your audience, their challenges…
Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…
How to Start Your First Efficient Competitive Intelligence Program
Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
Brand Marketing and Product Marketing: The Differences and The Relationship
You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes…
Product Marketing Skills
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing…