Fixing the Positioning Trap: From Messaging to Strategy
Positioning fails when it’s treated as a messaging job. The fix? Marketing must own the strategic choice underneath…
Book Review: OutPosition
Most positioning discussions eventually focus on messaging. How do we describe our value? How do we differentiate? What’s…
How to Differentiate in Competitive Markets
Most product marketers know they need to differentiate from competitors. The challenge is figuring out how. Too often,…
How To Drive Product Success Beyond the Launch Day
In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on…
Pricing and Packaging Strategy for Early-stage Startups
Most early-stage startups spend more time scrolling on social media in a single week than they do on…
A Product Marketer’s Journey in An IPO-Bound Company
Navigating the transition from a private company to a publicly traded company is a pivotal and exciting moment…
How Industry Analysts Can Help You Land Your Next Promotion as a PMM
Product Marketing Managers (PMMs) are closer to Analyst Relations (AR) than many might think. In companies with lean…
Marketing in the Age of AI: The Key for Success
We’re living in the age of AI, and it’s disrupting everything from how we work to how we…
B2B Tech Partnership Go-To-Market Strategy
A well-crafted partnership go-to-market strategy can be a game-changer. By leveraging strategic alliances, technology providers can enhance their…
Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…