Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Build Influence. Create Impact.
Learn how product marketers can build influence, establish credibility, and drive business impact. Explore practical lessons on stakeholder management, organizational alignment, career growth, and becoming a strategic partner within your company.
Have a product marketing story to share? Learn how to contribute here.
Making an Impact Fast as a New Product Marketing Hire
Starting your first Product Marketing Manager role can feel overwhelming. Every company defines product marketing differently, and new PMMs are often expected to quickly learn the market, support sales teams, and drive successful product launches.
In this article, Ryad Berkat shares his journey into product marketing and the lessons he learned after joining OpenClassrooms. He focused on listening first: sitting in sales calls, researching competitors, understanding customer needs, and building relationships across the organization.
Pair it with the accompanying podcast episode for more insights.
Read nowHow to Build a Base of Influence for Product Marketing
It's difficult to demonstrate impact when stakeholders don't fully understand the role.
In this article, Brian Martell shares practical ways to build awareness, educate cross-functional teams, and establish product marketing as a strategic partner. If you’ve ever felt like you need to explain the value of PMM, this one is for you. (Includes a free presentation template.)
Pair it with the accompanying podcast episode for more insights.
Read nowWORK WITH US
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