Product Marketing Newsletter
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Internal Enablement for Product Marketing
Learn how product marketers can improve go-to-market execution through internal enablement, sales readiness, launch adoption, and cross-functional alignment. Explore practical frameworks for building effective enablement programs and driving long-term product success.
Have a product marketing story to share? Learn how to contribute here.
Your GTM Plan Is Only as Good as Your Internal Enablement
In this article, Abhishek Srivastava, product marketing manager at Simpler, breaks down why internal enablement is the hardest part of go-to-market, and how aligning cross-functional teams turns GTM strategy into real execution and results.
Listen to the accompanying podcast episode where Abhishek shares his perspective on what GTM really means, common mistakes product marketers make, and how to build an effective enablement motion across teams.
Read nowLaunch Day Is a Lie
In this article, Kate Obiidykhata, General Manager at Percona, explores why launch day is not the finish line, and shares practical advice on building and running effective sales enablement programs.
You can listen to the accompanying podcast episode where Kate joins us to discuss common misconceptions about launch, and how product marketers can shift their focus from execution to continuous iteration and impact.
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