Product Marketing Newsletter
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Building Stronger Product Positioning
Effective positioning helps customers understand why your product matters and why it is different. This issue explores niche strategy, differentiation, category positioning, homepage messaging, and practical frameworks for building stronger product positioning.
Have a product marketing story to share? Learn how to contribute here.
A Four-Step Framework to Find Your Niche
In this article, Gokul Kailasam explores whether B2B SaaS companies should niche down or stay broad, sharing real-world examples of how companies refined their positioning to drive growth.
You can listen to the accompanying podcast episode where Gokul joins Louise Liu to discuss why founders often struggle to commit to a niche and how product marketers can influence positioning decisions internally.
Read nowPositioning Done Right: Are You Marketing Your Competitor’s Product?
In this article, Crispin Read, founder of PMM Hive and CEO of PMM Edge, explains how product marketers should balance category-level benefits with product differentiation in different scenarios.
Using practical positioning examples, Crispin explores why companies often overuse generic messaging, when differentiation matters most, and how to position your product without accidentally marketing your competitors.
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