Product Marketing Newsletter
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Product Launches Beyond Launch Day
Product launches are changing. This issue explores how AI is reshaping launch planning, why launch day is only the beginning, and how product marketers can build stronger go-to-market strategies that drive lasting adoption and growth.
Have a product marketing story to share? Learn how to contribute here.
PMM After AI: The End of Traditional Tiered Launches
Anita Raj, Senior Product Marketing Manager at ThroughPut, shares why AI has quietly upended one of product marketing’s most familiar rituals: the tiered launch.
As products evolve faster and more continuously than ever, she argues that Tier 1 through Tier 4 launches no longer create clarity or trust. Instead, PMMs need new ways to help users and internal teams make sense of constant change when nothing ever truly “launches” anymore.
Read nowHow To Drive Product Success Beyond the Launch Day
Launch day is actually the least important part of the entire product launch. The hardest work actually starts after launch. Educating, collecting feedback, and understanding what really works.
In this article, Kate Obiidykhata, General Manager at Percona, shares her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth.
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