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Launching AI Products
Learn how product marketers can successfully launch AI products through better positioning, customer targeting, launch planning, and go-to-market execution. Explore real-world lessons from AI product launches and practical launch frameworks.
Have a product marketing story to share? Learn how to contribute here.
I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here’s What I Learned.
"It’s easy to build AI that does everything, especially with vibe coding. The real question before launching is: will anyone actually find value in it?"
Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.
Read nowHow I Use Claude To Build Launch Plans From Chaos
In this article, Prashant Sridharan, Head of Product Marketing at Supabase shares how he uses Claude Code to move faster while also thinking deeper — synthesizing messy inputs into launch plans that reflect reality. This is more than automation; it’s a new operating system for marketing.
Dive in to see a real‑world example of how AI can be implemented directly into product launches.
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