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Issue 35 February 2026 PMM Leadership & Team Operations

Product Marketing and Product Management

Explore the similarities and differences between product marketing and product management. Learn how the two functions collaborate, how reporting structures influence success, and how PMMs can build influence across the organization.

Have a product marketing story to share? Learn how to contribute here.

Insights

The PM-PMM Mindset Shift: Two Roles, Two Realities

"With AI, you can build and ship almost anything now. The real skill is explaining why it’s more valuable than something that looks very similar."

Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.

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Featured Insights

Choosing Between Product Marketing and Product Management

"It’s not product management as a separate function and product marketing as a separate function. I strongly advocate for modern product leaders, they need to be good with both of them."

Nishanth Kadiyala, the senior product manager at Walmart Connect, discusses prodNishanth shares his thoughts on the similarities and differences between the two roles and offers guidance on choosing the path that best fits your interests and strengths.

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Featured Stories
Product Marketing Managers Report to Product or Marketing?

Crispin Read, CEO of Product Marketing Edge, breaks down how company structure, leadership alignment, and scale influence the best reporting line — and why execution matters more than org charts when building an effective product marketing function.

How to Build a Base of Influence for Product Marketing

Brian Martell, Product Marketing Lead at HiBob, explains how product marketers can build influence inside their organization by educating stakeholders, clarifying their role, and demonstrating impact on revenue, product decisions, and go-to-market success.

Product Marketing FAQ: And how you can answer them.

Anita Raj, Product Marketing Specialist at ThroughPut, shares a practical guide to the most common questions product marketers hear, from defining the role to proving its impact, and how to answer them with clarity and confidence.