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AI-Powered Product Marketing Workflows
Learn how product marketers are using AI to streamline competitive intelligence, build launch plans, automate analyst relations activities, and create value propositions. Discover practical AI workflows that improve productivity and strategic impact.
Have a product marketing story to share? Learn how to contribute here.
How I Built a Win/Loss Program Without the “Right” Resources
"With AI, I'm bullish on the marketing generalist. There might be fewer roles in the future, but as a product marketer, you will have the opportunity to do a lot of more diiferent things."
Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.
Read nowHow I Use Claude To Build Launch Plans From Chaos
The role of product marketing is evolving faster than ever. What once depended on scattered notes, endless spreadsheets, and gut instinct is now being reshaped by AI.
In this article, Prashant Sridharan, Head of Product Marketing, shares how he uses Claude Code to move faster while also thinking deeper — synthesizing messy inputs into launch plans that reflect reality. This is more than automation; it’s a new operating system for marketing.
What makes this piece compelling is that it’s not theory, but a real‑world example of how AI can be implemented directly into product marketing workflows.
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