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Issue 33 December 2025 Analyst Relations

AI in Analyst Relations

Explore how AI is transforming analyst relations, from analyst evaluations and automation to AI-powered workflows and digital analyst twins. Learn how AR professionals can adapt and create strategic value in an AI-driven market.

Have a product marketing story to share? Learn how to contribute here.

Insights

Analyst Relations in the Age of AI

With AI tools for managing evaluations, some companies will keep their AR people, but others—especially those with smaller teams—may realize it doesn't make sense to pay a full-time AR manager.

Smart AR managers will expand their skill sets and write their own hypothetical job descriptions.

Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins us to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant.

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Featured Insights

The Ultimate Guide to AI in Analyst Relations

Analyst relations is not dying, but rather transforming rapidly. This change is driven by two major forces: first, generative AI is automating many low-value tasks; second, investor priorities are shifting away from hyper-growth and toward more efficient, profitable go-to-market strategies.

Discover how AI is transforming Analyst Relations in 2026. Terezia Stancik shares practical ways AR professionals can harness AI for automation, strategic evaluations, and analyst “digital twins” to stay ahead and drive impact.

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Featured Stories
Write Value Propositions That Actually Convert

In this practical piece, Mustafa Kapadia guides product marketers through how to set up a custom GPT agent in ChatGPT that can generate high-quality value propositions with clarity and speed (without needing to code or hire a prompt engineer).

How I Use Claude To Build Launch Plans From Chaos

Prashant Sridharan, Head of Product Marketing at Supabase, shares how Claude helps him transform messy inputs into clear, actionable launch plans. Learn practical workflows, content strategies, and AI-powered marketing tactics to streamline product launches.

Marketing in the Age of AI: The Key for Success

Anubhav Rao is a Global Product Marketing Manager at Amazon. In this article, Anubhav shares his thoughts on how product marketers can integrate AI as a force multiplier - enhancing efficiency while keeping your brand's core intact.

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